Lead Generation

Recognizing the potential customers when they are in unconventional stages of an acquisition funnel holds utmost importance in fuelling growth of any business. With Najmi’s lead generation process you can easily identify, connect, and convert leads and ultimately close deals.

Lead generation is the decisive way of channelizing the interest of new trades to your company’s products or services, it is the process that helps a firm build brand equity, visibility, credibility, trust, and interest from target leads and with high-quality prospects comes high value customers and increased sales.

With our lead generation process you get the far-reaching B2B and B2C lead database, multi-touch leads for your business and passionate professionals for each account.

Najmi have closely aligned sales and marketing teams who create an effective lead generating process flow by:

  1. Discovering your total addressable market:
    We highlight and identify how much of the market would be receptive to your pitch so that further marketing sales strategies can be designed accordingly.
  2. Creating a strong sales pipeline:
    Lead generation will help you build a predictable pipeline of sales leads, meaning a higher percentage of closed-won deals.
  3. Identification of marketing-qualified leads (MQL)
    Marketing-qualified leads are deemed very likely to become a paying customer. The qualification of MQL is based on their engagement with your business’s marketing efforts.
  4. Growth hacking
    Techniques are applied to create demand and grow businesses by offering incentives and free tools.