With ever-increasing competition and varying consumer needs it becomes even more important for companies and business to assess their product portfolio. Product line analysis is the key strategy that should be adapted to review business performance. Product line analysis encompasses the rapid elicitation, analysis, specification and verification of the requirements for the product line.

Expanding product line enables a company to target consumers who are either already buying the brand or are likely to buy the brand. Great development and management is difficult for many organisations as it involves adjusting product line to match a revolutionary technology and market changes. Boasting product line strategies is the key to great product development and management.

Najmi offers significant experience and knowledge to help you and your organisation realise much gain from good product line strategies. We work towards advancing your product line both economically and competitively.